Campbell’s® 2.0

For a second year, Campbell’s and DDM partnered together to bring a ‘2.0’ version to provide consumers with recipe ideas leveraging the power of AI. Using insights from the first version, we produced net-new custom recipes, leveraging influencer relationships to bring awareness to consumers how Campbell’s can help provide ‘Dinner Inspirations.’

Responsibilities

  • Creative Production and Project Management

  • Budgeting and Vendor On-boarding

  • Custom Photo and Video Production

  • Artificial Intelligence Production Management

  • Talent Management

Previous

Campbell’s®
Next

Monogram Luxury Appliances